💰 What is this?
The Funding Letter is an exclusive new-financing newsletter, built for salespeople, by salespeople. Daily Letters are sent directly to your inbox hours before every other funding announcement newsletter, so you’re tipped off before your competitors’ outreach emails flood your decision-maker’s inbox.
Each email is structured to focus on the details that matter most to you. No journalism jargon, no marketing copy. Just the information you need to start prospecting immediately.
Funding Rounds & Valuations
Investors
Linkedin.com & Sales Navigator Links
🚀Growth Focus, to highlight how the funding will be used toward future growth (and how YOU can better tailor your outreach toward these growth goals).
Press articles for more details about the fundraising
Employee Growth %
Employee Count, Headquarters, Industry, and more…
…with Exclusive Recap Datasets
Every Monday, we release a Weekly Recap Dataset, that compiles all of last week’s funding announcements into one view.
Why? That way, if you perform all of your funding announcement outreach at once, you can simply go through the Weekly Recap and find the most valuable accounts for your outreach.
Every Thursday, we release a Monthly Refresh Dataset. This product resurfaces all of the previous month’s funding announcements in one searchable/sortable dataset.
Why? Sometimes, the best outreach strategy is waiting. Within the first month of companies raising funding, they’re likely swamped with internal initiatives and don’t have time to explore new partnerships. Your initial outreach email could be lost or your phone call could be ignored. By waiting a month, you’ve given these decision-makers time to breathe, and they may be more receptive to your cold outreach.
🗣 Don’t Take it From Us…
🚀 Why did we make this?
Because as salespeople, we were dissatisfied with the status quo. We have experienced the tremendous value of structuring and personalizing outreach around prospect growth and funding. Companies are more likely to invest in new products when they:
Have more money to spend
Are in an organizational “change-phase”, indicated by headcount growth, new product development, geographic expansions, etc.
An infusion of capital from fundraising is a strong indicator that these two conditions exist within the organization.
The current solutions that sellers have had to use (Fortune’s Term Sheet, Axios’ Pro Rata, etc.) are more focused on editorial content to their massive audience than direct value to salespeople.
We researched far and wide for the kind of information and UX we needed as salespeople, but nothing fit the bill.
So we decided enough was enough. We had to cut through all the fluff ourselves and bring hard value, directly to sellers, as only fellow sellers could.
🚨 Who is this NOT for?
We explicitly avoided creating a “one-size-fits-all” newsletter.
We didn’t create this newsletter for casual business perusers.
We didn’t create this newsletter for satiated sellers.
We don’t want you to subscribe if your pipeline is full to the brim and you’re a seller that enjoys manual digging for company data (trust me, they exist, and we’ve worked with them).
But if you come hungry every day for new companies to attack, new prospects to reach out to, and dream of eliminating your inefficient prospecting practices…